What’s an email drip campaign?
Simply put, it’s a series of emails meant to nurture and communicate your message over a period of time. They’re intended for a specific audience – whether that’s your students, employees, or basketball team. Successful drip campaigns are meaningful and purposeful – the goal is to add value, not just make noise. Your messaging should be genuine, detailed, and actionable.
The most effective way for your message to stay relevant and top of mind is to utilize iconic movie clips throughout your drip campaigns. Whether you’re teaching/training face-to-face or using an online resource, like Google Hangouts or WebEx, studies show that within a mere 48-hour period, your audience has already forgotten the majority of the lesson. Ouch.
All that hard work for nothing? I don’t think so. That’s where MovieComm can help. Here’s how you can leverage Hollywood movie clips to drive ROI, influence behavior, and keep your message alive.
1. Organize Your Key Messages
The first step is to figure out how many messages your lesson or presentation is trying to communicate. Were there three main points? Five? Once you have clarity on what key messaging you’d like to reinforce, decide how often you want to deploy your drip emails. Depending on the content or material, you could send your emails once a day, once a week, or once a month.
2. Pick Your Poison and Customize
In your MovieComm dashboard, do a little sleuthing and find a clip that aligns with the theme or message you’re trying to convey. If your theme is about “tenacity,” for example, you can tee up the movie clip with a personalized video of yourself, tying in your key message to the clip you selected. Whether you use your computer camera or cellphone, keep your introduction around 20 to 30 seconds max.
3. Spark Some Conversation
As your sending out your drip email campaigns, ask open or close-ended questions to ensure your message stays alive. Keeping with the theme of tenacity, you could ask things like, “Tell me about a time you persevered.” Or, “Share a time you lost your way and decided to give up.”
Through an email drip campaign, you can boost engagement and inspire your audience to take action. To see the process from start to finish, press play on our step-by-step guide below.